LUSH
TIMES
SPRING 2024
3
Q Why did you name the perfume Alina? It’s my name, a name which was chosen by my grandmother. It is an example of how generations influence each other; how they are still and always will be relevant in our lives. Q What was the inspiration for the fragrance? WHAT’S IN A PRODUCT NAME? The latest addition to our core fragrance range, Alina, was created by Lush perfumer of the same name. Inspired by the generations of women who came before her, Alina sought to celebrate inter-generational connection in this complex and timeless three-part scent.
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Q What does Alina smell like?
The below ingredients are blended to give a sweet, spicy, powdery, earthy, soapy and musky character to the perfume.
TOP NOTES The first impression At first spritz, Alina is
sweet and fresh thanks to bergamot oil, pink pepper and clove bud oil, along with warm amber and vanilla.
BERGAMOT OIL
It came from reading The 100-Year Life: Living and Working in an Age of Longevity.
BASE NOTES The lasting impact Finally, there’s a woody and deep undercurrent of frankincense, patchouli, vetiver and sandalwood oils. MIDDLE NOTES The heart of it Then comes a more floral and aldehydic centre with jasmine and orris oil–a sweet, powdery oil, reminiscent of the scent of violets.
The book explains how our lives will be affected by living longer and how the old system with three stages of life (education, work and retirement) will no longer suit our needs. We will need to reinvent ourselves, and this will lead us to natural interaction between all ages. I created three distinct fragrances, each one representing a different generation born in the last 100 years. I then blended these together to create one perfume, representing how the generations will mix together again, all thanks to longer life.
ORRIS OIL
FRANKINCENSE
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